Rainbow Communications, a telecommunications service provider which offer cable & internet services in Northeast Kanas has announced that that they will shut down their TV service. They have decided to shift the customers to streaming.
Rainbow Communications have revealed in a letter to consumers, that over 80% of their internet traffic is coming from watching video online. In order to provide the best internet service to their consumers, they have decided to end the TV service. More excerpts from the letter have been mentioned below.
“You’ve probably heard about streaming TV,” the letter says. “Streaming is watching TV over your internet connection, and now with new applications, you can stream shows on television sets. While Rainbow will not be your TV provider moving forward, your new digital picture and sound can be delivered over our Rainbow internet service. When you combine our high-speed internet with HD-picture, the clarity will surprise you.”
Rainbow will start providing Streaming Care Program in February which will help its consumers to shift from cable to streaming.