It might seem highly unlikely today, but trucks and cars are soon to be electrified in the best and biggest possible way. This was the takeaway from the research published by Morgan Stanley on Tuesday.
This venerable firm for investment research notes 3 recent actions concocted by the executives of the auto-industry which clearly lays out this transition. These changes serve as an opportunity designed for the investors that want to walk ahead in terms of competition in the market.
This green and eco-friendly move to transition from regular old fuel-based fleets to electric versions was in discussion for quite some time. Elon Musk drove the automakers straight back to the drawing boards when his company, Tesla, proved the fact that electric motor vehicles can be sporty, fun, and environment-friendly.
The recent Model S served as a tough contender for the automobile industry leaders. Tesla stood ahead of its pack with elements such as appeal, style, as well as functionality catered for the buyers. However, the company is bound to experience some serious competition as more and more automakers enter the dimension of electric vehicle manufacturing. Industry leaders in Detroit, Germany, and Japan are laying their individual groundwork electric vehicle mass production.